RavenEQ
Expertly Crafted AI for Wine & Spirits Shops
Pour New Possibilities into Your Business with RavenEQ
AI isn’t just for tech giants—it’s reshaping retail right now. That’s why we created Raven AI Agents—smart assistants that tap into your existing product knowledge, helping customers find the perfect bottle while boosting your bottom line.
From pairing recommendations to inventory queries, our Ravens serve up answers instantly—enhancing customer service, supporting your sales team, and creating an exceptional shopping experience.
Internal Ravens
Internal Ravens are AI-powered assistants that help your team access product details, inventory data, and sales insights instantly—streamlining operations behind the scenes and keeping your staff focused on delivering great customer experiences.
Public Ravens
Today’s shoppers expect quick answers. Public Ravens offer 24/7 AI-driven support, helping customers find the perfect bottle, offering pairing suggestions, and answering product inquiries—keeping your team focused on in-store experiences while enhancing engagement online.
Retail Ravens
Your locations need fast, accurate access to product details. Retail Ravens provide up-to-date information on inventory, tasting notes, and promotions—helping staff make informed recommendations and keeping your brand front and center.
Your Brand
Your Knowledge
Your Ravens
Ravens are crafted specifically for your store—rooted in your unique inventory, brand voice, and service standards. We organize your product information and content, ensuring every customer interaction is perfectly on-brand and ready to pour.
These AI agents thrive in both staff-facing and customer-facing roles. From helping your team streamline inventory management to providing shoppers with instant wine pairings and recommendations, your Ravens adapt to fit your exact needs.
We Solve Operational Problems
Bridging the Technology Gap
Wine and spirits retailers need innovative tools to stay ahead in a crowded market.
Transforms scattered product data into a smart, AI-driven knowledge hub.
Bridges the tech gap with intuitive solutions designed for retail.
Helps wine and spirits brands embrace modern technology with ease.
Smarter, Faster Customer Support
Serve up answers fast with AI-driven product knowledge.
Instantly provides accurate details on wines, spirits, and pairings—reducing the need to chase down internal experts.
A centralized AI knowledge base keeps every response on-brand and consistent.
Speeds up customer interactions, boosting satisfaction and sales efficiency.
No More Siloed Sales Data
Boost sales with real-time insights and smarter selling tools.
Gain instant access to sales pipelines, tasting notes, pricing, product details, and competitor insights.
Streamline sales workflows with AI-driven recommendations that pair the right products with the right customers.
Eliminate guesswork with up-to-the-minute data, keeping your team ahead of trends and customer needs.
Sales Visibility, Instant Insights
We Solve Marketing Problems
Effortless Marketing Content Creation
Uncork your marketing potential with AI-driven content creation.
Effortlessly produce product sheets, tasting notes, blog posts, and social media content—all perfectly on-brand.
Maintain a consistent brand voice by leveraging past approved materials and quickly generating fresh assets.
Save time on repetitive tasks, allowing your creative team to focus on more strategic initiatives.
Always-On Customer Engagement
Offer customers round-the-clock access to wine and spirits expertise.
Provides accurate product details, pairing suggestions, and availability—without tying up your internal team.
Keeps every answer consistent and on-brand with a centralized AI knowledge base and smart guardrails.
Accelerates sales and enhances customer satisfaction by delivering quick, reliable responses.
Perfect Product Pickers
Pair customers with the perfect bottle using smart AI recommendations.
AI-powered assistants suggest wines and spirits based on preferences, occasions, or food pairings.
Removes the guesswork by delivering personalized recommendations instantly.
Enhances both online shopping and in-store experiences, boosting sales and customer satisfaction.
Supports brick-and-mortar locations with hangtag solutions that highlight product features and pairings.
Seamless Product Discovery
We Solve Partner Problems
Dealer & Service Support, Simplified
Equip retail partners with all the knowledge they need to sell with confidence.
Instantly access product details, tasting notes, and ideal pairings to boost sales.
Provides staff with brand-approved content, product specs, and promotional assets.
Offers step-by-step guidance for product displays, sampling events, and customer education.
Real-Time Competitive Intelligence
Dealer Locators With Product Knowledge
A Conversational Dealer Locator
Other Use Cases
Raven Trail: Your Product Roadmap, Simplified
Keep your entire team aligned with instant access to product development timelines, key milestones, and launch plans.
Raven Relay: Empower Your Influencers
Give ambassadors instant access to brand messaging, product details, and campaign assets—ensuring they always represent your brand accurately.
Raven Echo: Capture & Share Ambassador Expertise
Turn your influencers’ knowledge into a 24/7 resource, giving consumers direct access to their insights, tips, and product recommendations.
Raven Perch: AI-Powered Event Engagement
Deploy interactive Ravens at trade shows and events to answer questions, showcase products, and capture leads—all in real time.
Raven Sentry: AI-Powered Compliance & Risk Monitoring
Quickly analyze contract renewals, warranties, and legal documents to identify red-line trends, spot risks, and flag inconsistencies—helping your legal team move faster while reducing liability.
Raven Haven: Instant HR Knowledge
Give employees quick access to HR policies, handbooks, and company guidelines—ensuring they always have the information they need, when they need it.
Raven Tag: Instant Product Insights
Shoppers in brick-and-mortar stores don’t always get the answers or help they need. Reinvented hangtag QR codes drive instant access to help close the sale. READ MORE
Shoppers in brick-and-mortar stores don’t always get the answers or help they need. Hangtag QR codes drive instant access to help close the sale.
Raven Tag: Instant Product Insights
Seamlessly Connect & Integrate Ravens How & Where You Need Them
Public Website
Embed in a section, as a full page or in app. iFrame and custom development puts it where your customers can easily access as needed.
Internal Only
Empower your approved users in Slack, embeds on non-public webpages or email authenticated on our hosted microsite pages.
Connect Your Content
Secure integrations with Google Drive, OneDrive, Sharepoint, Confluence, Zendesk, web urls or even uploaded docs/pdfs/sheets.
What's In A Name?
In the wild, the raven is one of nature’s sharpest problem solvers—observant, adaptable, and always a step ahead. It sees what others miss, remembers what matters, and communicates with remarkable intelligence. Scientists rank ravens among the smartest animals on the planet, rivaling dolphins, chimpanzees, and even young children in problem-solving ability. They use tools, recognize faces, and even plan for the future—outthinking many creatures that rely on instinct alone. That’s exactly what our AI-powered Ravens do for outdoor brands.
The EQ in RavenEQ stands for Encephalization Quotient (EQ), a measure of cognitive ability relative to brain size—often used to explain the remarkable intelligence of species like ravens. These birds are known for their problem-solving skills, adaptability, and ability to assess complex situations—traits that mirror how our AI operates. In our world, EQ means brand intelligence—AI that deeply understands your business, your products, and your customers, delivering the right knowledge at the right time. Just like a raven surveying the landscape from above, our AI solutions see the big picture, retrieve critical insights, and help your brand navigate the trail ahead.
Who Are We?
RavenEQ is an offering created by Audience Approach, a relationship marketing agency that has served dozens of outdoor brands since 2016.
Founded by Elisa and Tim, 2 tech-heads that are also massive fans of the outdoors, Elisa has co-founded and successfully exited global software platforms while Tim is head of global digital, content and AI at the performance marketing firm Wunderkind.co.
Previously, Tim founded and successfully exited Audience Sherpa, but then co-founded Audience Approach with Elisa. He has held internal leadership roles at Pure Archery Group and together they have grown revenue through first-party data collection for brands such as DECKED, Leupold, Bowtech, Diamond Archery, RAMBO, Heartland Bowhunter, Randy Newberg, and many more.
Take a moment to see more about us, the other services we offer and the results we've driven.
We're Results Driven at
Audience Approach
10MM
Opted-in contacts added to client databases
100MM+
Unique psychographic data points collected for personalized marketing
1K+
Digital campaigns created for outdoor brands