RavenEQ
Relaxation-Ready AI for Hot Tub & Spa Stores
Soak Up More Sales with RavenEQ’s Relaxation-Ready AI
Relax—Raven AI Agents have your customer service covered. These intelligent assistants harness your existing content to provide quick, clear answers about products, maintenance, and promotions—right when your customers need them.
Our Ravens help create a seamless sales experience, support your team with instant insights, and keep your operations as warm and welcoming as the spas you sell.
Internal Ravens
Internal Ravens empower your team with quick access to product details, maintenance information, and sales data—allowing them to focus on creating a welcoming and knowledgeable sales environment.
Public Ravens
Customers exploring your hot tubs and spas want answers quickly. Public Ravens provide AI-driven support around the clock, helping with product information, promotions, and scheduling inquiries—keeping your sales pipeline warm, even when your team isn’t available.
Retail Ravens
Your sales team needs instant access to product specs, features, and promotions. Retail Ravens provide up-to-date information, helping them guide customers to the perfect relaxation solution while maintaining a consistent brand message.
Your Brand
Your Knowledge
Your Ravens
Your Raven is custom-designed for your business—built on your product specs, service guidelines, and promotional offers. We organize your content so every interaction feels as welcoming and polished as your showroom.
From improving internal workflows to offering customers instant answers about product features, maintenance, and promotions, your Raven is ready to support your brand wherever it’s needed most.
We Solve Operational Problems
Bridging the Technology Gap
Hot tub and spa retailers stay ahead with smart, tech-forward solutions.
Centralizes product specs, maintenance info, and promotions into an intelligent AI system.
Closes the tech gap with tailored, user-friendly AI tools.
Helps spa brands dive into modern technology with confidence.
Smarter, Faster Customer Support
Turn up the heat on customer service with smart AI support.
Delivers fast, accurate product and maintenance information—keeping your sales team free to focus on in-person experiences.
Ensures every answer is consistent, professional, and aligned with your brand’s voice.
Shortens response times, creating a smoother and more satisfying customer journey.
No More Siloed Sales Data
Turn up the heat on sales with advanced AI insights.
Get quick access to sales pipelines, meeting notes, product features, pricing, and market intelligence.
Smooth out sales workflows with AI-driven recommendations that help close deals faster.
Empower your team with real-time data, ensuring they always have the right information at their fingertips.
Sales Visibility, Instant Insights
We Solve Marketing Problems
Effortless Marketing Content Creation
Keep your marketing warm and inviting with AI-powered tools.
Instantly produce product brochures, maintenance tips, blog posts, and social media content in your brand’s voice.
Ensure every asset is on-brand by leveraging approved content and generating fresh materials fast.
Lighten the load on your marketing team, so they can focus on creative campaigns that drive sales.
Always-On Customer Engagement
Help customers explore your products anytime with intelligent AI support.
Offers quick, accurate answers about product features, maintenance tips, and promotions—without overloading your team.
Centralized knowledge base keeps messaging consistent and aligned with your brand’s guidelines.
Boosts sales and enhances the customer experience by reducing response times and improving efficiency.
Perfect Product Pickers
Make it easy for customers to find their ideal hot tub with AI recommendations.
Smart AI agents suggest products based on space, budget, and relaxation needs—creating a smooth buying journey.
Instantly delivers personalized product recommendations, removing uncertainty from the decision-making process.
Boosts both online engagement and in-store sales by enhancing the customer experience.
Incorporates hangtag solutions to showcase product benefits and features directly on the showroom floor.
Seamless Product Discovery
We Solve Partner Problems
Dealer & Service Support, Simplified
Keep your dealers informed with instant access to hot tub and spa knowledge.
Provides quick insights into product features, benefits, and maintenance tips.
Equips sales and service teams with brand-approved specs, marketing assets, and repair guidance.
Delivers step-by-step instructions for product setup, adjustments, and warranty support.
Real-Time Competitive Intelligence
Dealer Locators With Product Knowledge
A Conversational Dealer Locator
Other Use Cases
Raven Trail: Your Product Roadmap, Simplified
Keep your entire team aligned with instant access to product development timelines, key milestones, and launch plans.
Raven Relay: Empower Your Influencers
Give ambassadors instant access to brand messaging, product details, and campaign assets—ensuring they always represent your brand accurately.
Raven Echo: Capture & Share Ambassador Expertise
Turn your influencers’ knowledge into a 24/7 resource, giving consumers direct access to their insights, tips, and product recommendations.
Raven Perch: AI-Powered Event Engagement
Deploy interactive Ravens at trade shows and events to answer questions, showcase products, and capture leads—all in real time.
Raven Sentry: AI-Powered Compliance & Risk Monitoring
Quickly analyze contract renewals, warranties, and legal documents to identify red-line trends, spot risks, and flag inconsistencies—helping your legal team move faster while reducing liability.
Raven Haven: Instant HR Knowledge
Give employees quick access to HR policies, handbooks, and company guidelines—ensuring they always have the information they need, when they need it.
Raven Tag: Instant Product Insights
Shoppers in brick-and-mortar stores don’t always get the answers or help they need. Reinvented hangtag QR codes drive instant access to help close the sale. READ MORE
Shoppers in brick-and-mortar stores don’t always get the answers or help they need. Hangtag QR codes drive instant access to help close the sale.
Raven Tag: Instant Product Insights
Seamlessly Connect & Integrate Ravens How & Where You Need Them
Public Website
Embed in a section, as a full page or in app. iFrame and custom development puts it where your customers can easily access as needed.
Internal Only
Empower your approved users in Slack, embeds on non-public webpages or email authenticated on our hosted microsite pages.
Connect Your Content
Secure integrations with Google Drive, OneDrive, Sharepoint, Confluence, Zendesk, web urls or even uploaded docs/pdfs/sheets.
What's In A Name?
In the wild, the raven is one of nature’s sharpest problem solvers—observant, adaptable, and always a step ahead. It sees what others miss, remembers what matters, and communicates with remarkable intelligence. Scientists rank ravens among the smartest animals on the planet, rivaling dolphins, chimpanzees, and even young children in problem-solving ability. They use tools, recognize faces, and even plan for the future—outthinking many creatures that rely on instinct alone. That’s exactly what our AI-powered Ravens do for outdoor brands.
The EQ in RavenEQ stands for Encephalization Quotient (EQ), a measure of cognitive ability relative to brain size—often used to explain the remarkable intelligence of species like ravens. These birds are known for their problem-solving skills, adaptability, and ability to assess complex situations—traits that mirror how our AI operates. In our world, EQ means brand intelligence—AI that deeply understands your business, your products, and your customers, delivering the right knowledge at the right time. Just like a raven surveying the landscape from above, our AI solutions see the big picture, retrieve critical insights, and help your brand navigate the trail ahead.
Who Are We?
RavenEQ is an offering created by Audience Approach, a relationship marketing agency that has served dozens of outdoor brands since 2016.
Founded by Elisa and Tim, 2 tech-heads that are also massive fans of the outdoors, Elisa has co-founded and successfully exited global software platforms while Tim is head of global digital, content and AI at the performance marketing firm Wunderkind.co.
Previously, Tim founded and successfully exited Audience Sherpa, but then co-founded Audience Approach with Elisa. He has held internal leadership roles at Pure Archery Group and together they have grown revenue through first-party data collection for brands such as DECKED, Leupold, Bowtech, Diamond Archery, RAMBO, Heartland Bowhunter, Randy Newberg, and many more.
Take a moment to see more about us, the other services we offer and the results we've driven.
We're Results Driven at
Audience Approach
10MM
Opted-in contacts added to client databases
100MM+
Unique psychographic data points collected for personalized marketing
1K+
Digital campaigns created for outdoor brands