Smarter Support. Sharper Sales. AI Built for Christensen Arms.
Using AI to solve for existing problems and use cases
Christensen Arms are known for innovation, accuracy, and craftsmanship. Now, it’s time to bring that same precision to how your customers, dealers, and employees access your brand’s expertise. This demonstration page shows what’s possible when your product knowledge, service documents, marketing content, and even your existing Zendesk support data are brought together into one intelligent system—available instantly, anytime, anywhere.
Imagine a customer in-store scanning a hangtag to learn exactly why your rifle outperforms the one next to it. Or a dealer getting immediate access to detailed tuning instructions and positioning guidance—without waiting on an email. Your customer support team can tap into years of troubleshooting documentation to resolve issues in seconds instead of hours. And your internal teams can find answers across departments, from product specs to launch timelines, without chasing down files or coworkers.
This is AI built not just for Christensen Arms—but for the way your business runs, sells, and grows. This is what intelligence, unleashed, looks like.
Win At Retail
The Raven Tag is a solution that empowers both customers and dealer/retail partner staff to access real time information regarding the Christensen Arms product lineup. Users can experience a mobile first 'Ask Me Anything.' solution that is always on brand, precise in its response and helpful in positioning Christensen Arms as the best solution for their need.
Users can select pre-written prompts that appear as topic buttons, or truly get conversational to answer any of their questions. This boost confidence with consumers who sometimes are too shy to ask counter staff for help to their questions or when the counter person does not know the answers. They also can access this tool to position your product line correctly.
Simple QR codes on products, as hang tags or even accessed at point of display open the mobile-first experience. No app downloads, no logging in, just simple quick access on any handheld device. They can type or they can use dictation to have a conversation. This can be embedded on a dedicated page within the Christensen Arms website or it could be a standalone micro site. These also work very well at tradeshows, events and even could be activated from television commercials via the QR code.
And of course there are data insights. We track the amount of sessions, geo-location of users as well as aggregate the most searched topics to inform you how the Raven is being used.
Activate Influencer Partners with AI
Imagine if you could ask Jim Shockey why he loves and shoots Christensen Arms. Blending Jim's own endorsements of the products from his TV shows, along with the Christensen Arms marketing and positioning materials, consumers can have a conversation with Jim via AI, all in his own style and tone.
You could additionally partner with Jim to take his existing transcripts from hunting programs and turn that into a knowledge base. Now consumers could ask Jim via AI what to do in certain hunting scenarios. All of Jim's content is now unlocked via conversational AI, thanks to the partnership with Christensen Arms.
This is an excellent opportunity to extend the investment in Jim Shockey and create consumer experiences that engage and inform.
Below is an example of Mickey Schuch's Carry Trainer firearms education class... all accessible via an AI chatbot. With decades of training experience, thousands of in person events and countless hours of YouTube content, this experiences flips the script on accessing information. Rather than his audience digging through videos or webpages for answers, they simply ask the question they need answered right now and get that information instantly.
VIDEO: How Raven Tag Works
Raven Tag is essentially a public facing Raven that is generally activated using a QR code on either a product hang tag or point of display inside a retail establishment.
In this use case, the Raven can act as a salesperson to instill confidence to a consumer that your product is the best fit. Using natural language, including dictation from a phone, your product helps sell itself when no one is around to help answer questions.
It can even be used by your sales partners to become instant experts on your product line.
VIDEO:
How Raven Tag Works
Raven Tag is essentially a public facing Raven that is generally activated using a QR code on either a product hang tag or point of display inside a retail establishment.
In this use case, the Raven can act as a salesperson to instill confidence to a consumer that your product is the best fit. Using natural language, including dictation from a phone, your product helps sell itself when no one is around to help answer questions.
It can even be used by your sales partners to become instant experts on your product line.
Give Your Customers Instant Access To Their Big Game Brochures
Many hunters struggle with understanding the current regulations, rules, and requirements for hunting seasons. Brochures are mailed, but they are 50 to 100 pages long. It's tough to extract the information that you need when you need it. Especially in the field.
Christensen Arms could win the hearts and minds of hunters by simply offering up the approved state wildlife agency hunting brochures, each as an AI experience. This is an excellent Trojan horse approach to providing value to hunters nationwide and bringing the Christensen Arms brand along.
Even the diehard fans of your biggest competitors can't resist accessing your AI tool to help plan and apply for their hunt. And unlike a pdf or the brochure (which got lost in the truck somewhere), they won't have to dig for an answer in the field. Instant access to firearms regulations, unique or new laws for this year, etc.. It's invaluable info when you're trying to stay legal and compliant.
Internal Raven Example:
Acme Archery (Operations)
Internal Ravens are some of the most powerful uses of AI. Having any employee be able to find accurate information quickly to do their job creates the ultimate efficiency. But privacy and security are also top of mind.
This example Raven is public facing for demo purposes, and uses fake data sets across sales, marketing, warranty, and other departments. Rest assured, your internal Ravens would be secure, using several methods to ensure only employees have access to the sensitive information.
Furthermore, there are many ways we can connect your multiple repositories of content and knowledge into our Ravens. These also use secure methods and most likely we can tap into your existing infrastructure and expose it through our AI index and chat interface.
Have fun asking questions about sales pipeline, forecasting and other ubiquitous use cases.
We Solve Operational Problems
Bridging the Technology Gap
Outdoor brands deserve cutting-edge solutions to stay competitive.
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Centralizes fragmented knowledge into a single, intelligent AI-powered system.
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Closes the AI expertise gap with tailored, easy-to-use solutions.
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Brings outdoor brands up to speed with modern technology adoption.
Smarter, Faster Customer Support
Empower your team with AI-driven knowledge and eliminate bottlenecks.
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Instantly delivers accurate product information, reducing reliance on internal teams.
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Centralized AI knowledge base ensures consistent, on-brand responses.
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Speeds up resolution times, improving customer satisfaction and team efficiency.
No More Siloed Sales Data
Know exactly where your sales stand and equip your team to close more deals.
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Instantly access pipeline, mtg notes, pricing, product details, competitive insights and more.
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Streamline sales workflows with AI-driven recommendations.
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Eliminate guesswork with real-time data, so your team always stays ahead.
Sales Visibility, Instant Insights
We Solve Marketing Problems
Effortless Marketing Content Creation
AI-powered tools to keep your marketing team ahead of demand.
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Instantly generates product sheets, blog posts, and social content, on brand and in your voice.
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Ensures brand consistency by pulling from past approved materials, quickly iterates and generates new assets.
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Reduces time spent on repetitive content tasks, freeing up creative resources for more human tasks.
Always-On Customer Engagement
Give customers 24/7 access to product knowledge and support.
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Always delivers accurate product and service information, reducing reliance on internal teams.
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Centralized AI knowledge base ensures consistent, on-brand responses, with guard rails.
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Speeds up sales, customer interest, and resolution times improving customer satisfaction and team efficiency.
Perfect Product Pickers
Help customers find the perfect product with AI-driven recommendations.
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AI-powered assistants guide customers to the right product based on their needs.
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Eliminates guesswork with instant, tailored recommendations.
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Enhances online and in-store experiences, driving more conversions.
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Hangtag solutions to help differentiate and convert in brick and mortar retail locations.
Seamless Product Discovery
We Solve Partner Problems
Dealer & Service Support, Simplified
Empower dealers with instant access to product and service knowledge.
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Instantly access product details and selling points to close more sales.
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Provides dealers with brand-approved content, specs, and marketing assets.
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Offers step-by-step guidance for product adjustments and warranty repairs.
Real-Time Competitive Intelligence
Stay ahead by tracking competitor moves as they happen.
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AI scans and analyzes public competitor websites for product launches, pricing, and positioning.
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Delivers instant comparisons to help refine your own strategy.
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Empowers sales and marketing teams with up-to-date insights to stay competitive.
Dealer Locators With Product Knowledge
Go beyond store locations—help customers find the right product, at the right place via conversational marketing.
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AI-powered search recommends nearby dealers based on product interests and services.
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Conversational interface helps customers find exactly what they need with ease.
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Ensures customers connect with the right retailer, boosting sales and satisfaction.
A Conversational Dealer Locator
Seamlessly Connect & Integrate Ravens How & Where You Need Them
Public Website
Embed in a section, as a full page or in app. iFrame and custom development puts it where your customers can easily access as needed.
Internal Only
Empower your approved users in Slack, embeds on non-public webpages or email authenticated on our hosted microsite pages.
Connect Your Content
Secure integrations with Google Drive, OneDrive, Sharepoint, Confluence, Zendesk, web urls or even uploaded docs/pdfs/sheets.
🏔️ Built by People Who Know AI & The Outdoor Industry
RavenEQ is an offering created by Audience Approach, a relationship marketing agency that has served dozens of outdoor brands since 2016.
Founded by Elisa and Tim, 2 tech-heads that are also massive fans of the outdoors, Elisa has co-founded and successfully exited global software platforms while Tim is head of global digital, content and AI at the performance marketing firm Wunderkind.co.
Previously, Tim founded and successfully exited Audience Sherpa, but then co-founded Audience Approach with Elisa. He has held internal leadership roles at Pure Archery Group and together they have grown revenue through first-party data collection for brands such as DECKED, Leupold, Bowtech, Diamond Archery, RAMBO, Heartland Bowhunter, Randy Newberg, and many more.