Your Brand
Your Knowledge
Your Ravens
Ravens are built exclusively for your brand—anchored on your proprietary knowledge, content, and best practices. We help you organize and structure your content so it’s always on-brand, on-tone, and approved for use.
These AI agents operate securely in both internal and public-facing applications. Whether streamlining workflows for employees or delivering 24/7 instant support to consumers, your Ravens work exactly where and how you need them.
We Solve Operational Problems
Bridging the Technology Gap
Outdoor brands deserve cutting-edge solutions to stay competitive.
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Centralizes fragmented knowledge into a single, intelligent AI-powered system.
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Closes the AI expertise gap with tailored, easy-to-use solutions.
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Brings outdoor brands up to speed with modern technology adoption.
Smarter, Faster Customer Support
Empower your team with AI-driven knowledge and eliminate bottlenecks.
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Instantly delivers accurate product information, reducing reliance on internal teams.
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Centralized AI knowledge base ensures consistent, on-brand responses.
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Speeds up resolution times, improving customer satisfaction and team efficiency.
No More Siloed Sales Data
Know exactly where your sales stand and equip your team to close more deals.
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Instantly access pipeline, mtg notes, pricing, product details, competitive insights and more.
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Streamline sales workflows with AI-driven recommendations.
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Eliminate guesswork with real-time data, so your team always stays ahead.
Sales Visibility, Instant Insights
We Solve Marketing Problems
Effortless Marketing Content Creation
AI-powered tools to keep your marketing team ahead of demand.
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Instantly generates product sheets, blog posts, and social content, on brand and in your voice.
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Ensures brand consistency by pulling from past approved materials, quickly iterates and generates new assets.
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Reduces time spent on repetitive content tasks, freeing up creative resources for more human tasks.
Always-On Customer Engagement
Give customers 24/7 access to product knowledge and support.
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Always delivers accurate product and service information, reducing reliance on internal teams.
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Centralized AI knowledge base ensures consistent, on-brand responses, with guard rails.
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Speeds up sales, customer interest, and resolution times improving customer satisfaction and team efficiency.
Perfect Product Pickers
Help customers find the perfect product with AI-driven recommendations.
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AI-powered assistants guide customers to the right product based on their needs.
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Eliminates guesswork with instant, tailored recommendations.
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Enhances online and in-store experiences, driving more conversions.
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Hangtag solutions to help differentiate and convert in brick and mortar retail locations.
Seamless Product Discovery
We Solve Partner Problems
Dealer & Service Support, Simplified
Empower dealers with instant access to product and service knowledge.
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Instantly access product details and selling points to close more sales.
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Provides dealers with brand-approved content, specs, and marketing assets.
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Offers step-by-step guidance for product adjustments and warranty repairs.
Real-Time Competitive Intelligence
Stay ahead by tracking competitor moves as they happen.
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AI scans and analyzes public competitor websites for product launches, pricing, and positioning.
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Delivers instant comparisons to help refine your own strategy.
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Empowers sales and marketing teams with up-to-date insights to stay competitive.
Dealer Locators With Product Knowledge
Go beyond store locations—help customers find the right product, at the right place via conversational marketing.
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AI-powered search recommends nearby dealers based on product interests and services.
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Conversational interface helps customers find exactly what they need with ease.
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Ensures customers connect with the right retailer, boosting sales and satisfaction.
A Conversational Dealer Locator
Seamlessly Connect & Integrate Ravens How & Where You Need Them
Public Website
Embed in a section, as a full page or in app. iFrame and custom development puts it where your customers can easily access as needed.
Internal Only
Empower your approved users in Slack, embeds on non-public webpages or email authenticated on our hosted microsite pages.
Connect Your Content
Secure integrations with Google Drive, OneDrive, Sharepoint, Confluence, Zendesk, web urls or even uploaded docs/pdfs/sheets.
Other Use Cases
Raven Trail: Your Product Roadmap, Simplified
Keep your entire team aligned with instant access to product development timelines, key milestones, and launch plans.
Raven Relay: Empower Your Influencers
Give ambassadors instant access to brand messaging, product details, and campaign assets—ensuring they always represent your brand accurately.
Raven Echo: Capture & Share Ambassador Expertise
Turn your influencers’ knowledge into a 24/7 resource, giving consumers direct access to their insights, tips, and product recommendations.
Raven Perch: AI-Powered Event Engagement
Deploy interactive Ravens at trade shows and events to answer questions, showcase products, and capture leads—all in real time.
Raven Sentry: AI-Powered Compliance & Risk Monitoring
Quickly analyze contract renewals, warranties, and legal documents to identify red-line trends, spot risks, and flag inconsistencies—helping your legal team move faster while reducing liability.
Raven Haven: Instant HR Knowledge
Give employees quick access to HR policies, handbooks, and company guidelines—ensuring they always have the information they need, when they need it.
Raven Tag: Instant Product Insights
Shoppers in brick-and-mortar stores don’t always get the answers or help they need. Reinvented hangtag QR codes drive instant access to help close the sale. READ MORE
Shoppers in brick-and-mortar stores don’t always get the answers or help they need. Hangtag QR codes drive instant access to help close the sale.
Raven Tag: Instant Product Insights
What's In A Name?
In the wild, the raven is one of nature’s sharpest problem solvers—observant, adaptable, and always a step ahead. It sees what others miss, remembers what matters, and communicates with remarkable intelligence. Scientists rank ravens among the smartest animals on the planet, rivaling dolphins, chimpanzees, and even young children in problem-solving ability. They use tools, recognize faces, and even plan for the future—outthinking many creatures that rely on instinct alone. That’s exactly what our AI-powered Ravens do for outdoor brands.
The EQ in RavenEQ stands for Encephalization Quotient (EQ), a measure of cognitive ability relative to brain size—often used to explain the remarkable intelligence of species like ravens. These birds are known for their problem-solving skills, adaptability, and ability to assess complex situations—traits that mirror how our AI operates. In our world, EQ means brand intelligence—AI that deeply understands your business, your products, and your customers, delivering the right knowledge at the right time. Just like a raven surveying the landscape from above, our AI solutions see the big picture, retrieve critical insights, and help your brand navigate the trail ahead.
Ready to your Raven in Action?
We're Results Driven at
Audience Approach
10MM
Opted-in contacts added to client databases
100MM+
Unique psychographic data points collected for personalized marketing
1K+
Digital campaigns created for outdoor brands
Who Are We?
RavenEQ is an offering created by Audience Approach, a relationship marketing agency that has served dozens of outdoor brands since 2016.
Founded by Elisa and Tim, 2 tech-heads that are also massive fans of the outdoors, Elisa has co-founded and successfully exited global software platforms while Tim is head of global digital, content and AI at the performance marketing firm Wunderkind.co.
Previously, Tim founded and successfully exited Audience Sherpa, but then co-founded Audience Approach with Elisa. He has held internal leadership roles at Pure Archery Group and together they have grown revenue through first-party data collection for brands such as DECKED, Leupold, Bowtech, Diamond Archery, RAMBO, Heartland Bowhunter, Randy Newberg, and many more.
Take a moment to see more about us, the other services we offer and the results we've driven.
Purpose-Built AI for Outdoor Brands
Unlock Your Brand's Full Potential with RavenEQ
AI isn’t the future—it’s the present, and brands that wait risk falling behind. That’s why we built Raven AI Agents—intelligent assistants that surface the right knowledge from your existing content and data to drive real results.
From customer service to sales, marketing to operations, our Ravens retrieve, adapt, and deliver insights exactly when and where they’re needed—empowering teams, streamlining dealer networks, and enhancing customer engagement.
Internal Ravens
Your team shouldn’t waste time searching for answers. Internal Ravens organize and surface your brand’s proprietary knowledge—so employees can instantly access product details, marketing assets, and operational insights. No more bottlenecks, just seamless efficiency with security in mind.
Public Ravens
Customers expect answers 24/7. Public Ravens provide instant, AI-powered support—guiding consumers, answering product questions, and handling routine inquiries—freeing up your team while improving customer engagement. Conversational marketing just entered the chat.
Retail Ravens
Your dealers and retailers need quick access to accurate product information. Retail Ravens ensure your partners always have the latest specs, positioning, and training—helping them sell with confidence and keep your brand top of mind.